About Us

PHIT Coaching and Performance is a dedicated coaching and performance center in Loveland, CO, focused on helping individuals achieve real, measurable results through expert guidance and structured training. Our environment is built around accountability, education, and a team-driven mindset that supports every client's success-no matter their starting point or goal.

We specialize in a wide range of performance-based training, including weight loss, strength development, and competition preparation. Every client who begins training with us starts with a comprehensive fitness assessment, allowing our coaches to evaluate current ability levels, identify opportunities for improvement, and create a customized plan aligned with specific goals.

Our facility is designed to support serious training and athletic development. PHIT Coaching and Performance is fully equipped with plate-loaded and cable machines, cardio equipment, specialized powerlifting and strongman tools, a CrossFit-style training area, and an Olympic weightlifting platform. We also offer a wide selection of specialty bars, bumper plates in both pounds and kilos, and an indoor turf area to enhance performance-based training.

PHIT Coaching and Performance also sells 1st Phorm Supplements and Allmax Nutrition Supplements. Shop local and get all your supplements from PHIT Coaching and Performance. If it's an item we don't have in stock or a flavor we don't have, we can order it for you and have it here within the week.